MacKay & Company is a specialized management consulting and market research firm headquartered in suburban Chicago. The company's focus since 1968 has been, and continues to be, commercial on-highway vehicles, construction equipment, farm field machinery and related components such as engines and transmissions. The scope of the practice includes analyses of both original equipment and aftermarket potential, strategic options, distribution policies, product introduction, quality management, acquisitions and a range of related subjects.
The company has 14 full-time employees, including four executives, and maintains joint venture relationships in England, France, Germany, Brazil and Mexico. The four executives have more than 100 years of combined experience in the markets we serve.
The client base includes major original equipment manufacturers and component suppliers in these markets. Because the focus is narrow, more than 90% of assignments is repeat business. Among the clients MacKay & Company has been privileged to serve over the past two years include: ArvinMeritor, Inc.; BP Lubricants; Bandag Incorporated; Bendix Commercial Vehicle Systems LLC; Bridgestone/Firestone North American Tire, LLC; Caterpillar Inc.; Case Corporation; Chevron Corporation; CNH Global; DaimlerChrysler; Deere & Company; Eaton Corporation; Ford Motor Company; Freightliner Corporation; Goodyear Tire & Rubber Company; Honeywell International; Mack Trucks, Inc.; International Truck & Engine Corporation; Peterbilt Motors Company; Shell Oil Company; United Technologies and Volvo Trucks North America.
Recent assignments include:
Corporate brand image assessment for a U.S. truck manufacturer
Strategic direction for electronic information technology
Market potential of new products
Interactive database of market size, brand share, channel share in truck aftermarket
Identify market potential for retrofitted product
Brand image and market share for lubricant manufacturer
Market entry strategy for new entrant in U.S. truck market
Market entry strategy for aftermarket truck service business
For more information on MacKay & Company please contact us at 630.916.6110 or email .
MacKay & Company
1 E 22nd St, Suite 300, Lombard, IL 60148