Multi-Client Studies

Many industrial markets lack a broad, generally accepted base of information on market size and characteristics, purchaser practices and preferences and distribution activity and flow. Developing this base usually requires greater investment than any individual client is prepared to underwrite. MacKay & Company multi-client studies provide the vehicle to accomplish this.

In recent years, we have conducted major multi-client studies in the heavy-duty truck, agricultural, construction and mining equipment parts and service markets and the tire replacement market.

These studies involved more than 30,000 vehicle and equipment operators, more than one million pieces of equipment and several hundred distribution businesses. Mail, telephone and personal interviews generated the necessary research input. Information from these studies has provided participating clients with a very broad yet accurate base of actionable market, product and distribution information at a fraction of the cost of approaching it on an individual client basis.