DataMac® Tire

MacKay & Company added DataMac® Tire to their DataMac® Services in 1995. This module details U.S. replacement tire demand for Classes 6, 7, and 8 vehicles and trailers. The tires covered in this module are classified as "medium duty" truck and trailer tires by the tire industry.

What is covered in DataMac® Tire?

DataMac® Tire tracks demand for 14 tire segments. These include radial and bias tires for drive and steer axle tires on vehicle weight Classes 6, 7 and 8. Radial and bias replacement tires on trailers and container chassis account for the last two segments.

The reporting formats for the tire module are similar to the reporting format used for the other DataMac® services. The differences in format accommodate the differences in the tire market compared to other DataMac® components.

For type of replacement, DataMac® Tire splits demand by new or retread tires. DataMac® Tire also tracks who dismounts and remounts the tire on the vehicle, as well as the point of final sale.

DataMac® Tire provides the same level of detail as the other DataMac® modules including vehicle and component populations. The replacement demand for tires is segmented by end user vocation.

DataMac® Tire includes replacement demand for the top five tire sizes segmented by end user vocation.

Reporting for DataMac® Tire includes a written report in hard copy, a demand data table as well as an electronic database that allows the user to create charts, view all report results and copy the data directly into a spreadsheet format.

The basic subscription service includes two reports. The first, issued in late spring, focuses on distribution issues while the second report, published in late fall, profiles replacement demand in depth.

The spring DataMac® Tire distribution report covers truck tire distribution patterns. Subjects covered include brands carried, sales volumes, sales mix, inventories, margins and a host of related subjects. DataMac® Tire is part of DataMac® services and, as such, subscribers to DataMac® Tire receive all other DataMac® services such as monthly newsletters, bimonthly industry insights, triennial workshop and access to our professional staff.

The operator report published in the fall focuses on the current year. Demand is profiled by vehicle usage—for example, replacement tire demand for trucks used in construction service (dump, ready mix concrete or related trucks) compared to over-the-road for-hire carriers or owner/operators. The information for each component is provided in summary form and in detail. The detailed information is available in hard copy and electronically.

Additionally, DataMac® Tire tracks service patterns where tires are removed and replaced as well as the type of replacement. For example, the end user or fleet has the option of replacing the worn or damaged tire with a new or retread tire.

DataMac® Tire also examines the channels of distribution from the basic manufacturer or marketer to the end user. In the process, we look at inventory levels, prices and margins, shifts in customer base and a series of related issues.

Finally, DataMac® Tire subscribers receive a user-friendly database containing all the market data. The database provides users with uncomplicated, useful tool to quickly and efficiently analyze data. In addition, the database will allow you to export the data to create charts and spreadsheets.

From where does all this information come? MacKay & Company maintains a database of more than 200,000 owners and maintainers of commercial trucks in the United States and Canada. The basic premise is: Ask the man who owns and maintains the trucks. He knows best how often he has to replace a tire.

TIMING AND BUDGET

A DataMac® Tire subscription includes two reports and the DataMac® Tire database. The operator report is published in the fall of each year and the distribution report is published in late spring.

For more information on the products and to obtain pricing, please contact us at 630.916.6110 or email mackay@mackayco.com.