MacKay & Company provides our clients with specifically designed programs to meet the needs of their individual organizations. Historically, these studies have focused on company acquisitions, product line positioning, dealer evaluations, brand recognition, performance analyses, new product evaluation and other management issues.
Individual client assignments vary from one- or two-day strategy review and planning sessions to complex yearlong, in-depth market research studies. For assignments of any significant duration, a specific proposal is prepared for client approval which details assignment objectives, methodology, timetable and budget.
All client assignments at MacKay & Company are managed on a team basis from assignment inception to completion. Individual staff members usually participate on two or three primary team assignments simultaneously. This generates an effective cross current of ideas between each team and their respective assignments which might not otherwise surface.
Assignments from individual clients most often involve market research or marketing consulting as base activities. Assignments, however, include strategic planning, new product analysis, acquisition studies, distribution system evaluations and a variety of other tasks.
MacKay & Company utilizes our database of more than 200,000 vehicle owners and maintainers to conduct focus groups, complete telephone and personal interviews and gather responses to questionnaires in order to develop effective solutions for the client. In addition, our clients have required assistance with sensitive management decisions. These projects have included gathering product perceptions from suppliers, measuring the impact of media on customers, exploring possible mergers and acquisitions and conducting customer satisfaction feedback.