2027 E-Commerce Study
2027 marks MacKay & Company’s 5th extensive examination of the e-commerce market for replacement parts on medium and heavy duty trucks, school buses and trailers.
The last four studies explored a variety of issues relating to e-commerce and the aftermarket for medium and heavy duty vehicles in the U.S. with the primary goal of measuring the growth and the penetration of fleets’ e-commerce parts purchasing. In our initial survey to fleets in 2017, online orders equaled 10% of all medium and heavy duty parts purchases.
By 2019, online parts purchasing grew to 12%. Two years later, while missing forecasts but growing nonetheless, parts orders through online resources posted a slight increase at 13% in 2021. In 2024, fleets continue to order more parts online with the overall average climbing to 14%, slightly below forecast. Have fleets continued this trend, hitting the forecast of 17% of parts purchased through online channels?
In 2027, we are slated to take another comprehensive look at this growing purchase channel. We will focus on study participant e-commerce interests, adding topics of interest to address our client’s e-commerce research needs. We will also explore questions asked in previous years to note trend changes and current happenings.
Our 2027 Study, as we have in previous years, will survey both fleets and distribution channels to capture the entire
e-commerce environment — from the user standpoint as well as those who sell the parts.