Heavy Duty After Market Dialogue 2026
New Market Studies and Reports
Aftermarket Parts Branding Study
With the increased offerings by distribution channels and increased usage by fleets, it’s time to take a closer look into brand of parts and their usage.
Datamac Truck & Bus Mexico
A comprehensive examination of the Truck & Bus Parts Aftermarket in Mexico.
NEW - DataMac Lube Canada
We are excited to announce our first comprehensive analysis of the Canadian lubricant market — DataMac Lube Canada.
Building upon 10+ years of success with DataMac® Lube in the U.S., we are planning to release the initial market profile for the Medium & Heavy Duty Truck segment in Canada in Q3 of 2026. Fleet survey responses will be used to identify key metrics such as annual demand, market share by channel and point of service, brand selection, and more. Primary lubricant and fluid categories will include engine oil, gear oil, transmission fluid, coolant, and DEF.
Subscribers will receive full system access, a detailed supplemental market report, a presentation of findings, and the opportunity to request specific topics to be included in future surveys.
For more information and report pricing, please contact John Blodgett or Brian VanCamp. You can also give us a call at (630) 916-6110.
The Latest From MacKay & Company
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Heavy Duty Aftermarket Dialogue (HDAD) 2024 Recap
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Fifty Years!
At the AHTS annual meeting in Kansas City last month, MacKay & Company and Stu MacKay were recognized for their 50-year membership.
DataMac®
Diversify your decision making capabilities.
Access and leverage the most comprehensive database of commercial vehicle aftermarket information available. Our signature DataMac® formats, guides and assists your decisions by helping you visualize, forecast and actualize your market positions.
COVID-19’s Impact on the Commercial Vehicle Market and Aftermarket
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Market Research
Maximize your perspectives.
From consultative planning and proprietary reports to product analysis, acquisition studies and evaluations, MacKay & Company delivers everything you need for strategic planning and consultation at all levels of decision-making.
LEARN MORE ABOUT OUR MARKET RESEARCH
"Solid market research properly interpreted and executed is one of the best investments any company can make."
Stuart MacKay—Founder, MacKay & Company
MacKay & Company
1 E. 22nd St, Suite 300
Lombard, IL 60148
Toll free: 800.926.6110
Tel: 630.916.6110
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