Aftermarket Parts Branding Study
Over the past several years, MacKay & Company has explored high-level, brand-related questions with both fleet operators and parts and service channels, including dealers, distributors, and independent repair shops.
Fleet owners now face an expanding array of brand choices when replacing parts. Fleets indicate increased awareness and use of “value line,” or second-tier, brands, with usage rising steadily over time. Likewise, businesses that sell parts report that non-OEM brands account for roughly one-third of all parts sold, with variation by component.
As product offerings and adoption continue to grow, a renewed examination of parts branding will help clarify evolving dynamics in the current and future parts market.
Some of the key issues to be examined include:
Familiarity with and use of parts’ brands
Ability to identify parts manufacturers
Brand perception
Brand quality
Use of brand as it relates to vehicle age, vocation, life of vehicle
How brand usage is determined
Are there specific brand questions that you and your team are interested in? Our tailored study addresses those questions that are most important to you.
For more information and report pricing, please contact John Blodgett or Brian VanCamp. You can also give us a call at (630) 916-6110.
HDAD 2026
…AND THAT’S A WRAP!
On Monday, January 19, 2026 in Grapevine, Texas, Heavy Duty Aftermarket Dialogue featured a number of industry professionals in keynotes, panel discussions and presentations. The premier event for the commercial vehicle aftermarket was a day chock-full of the latest news, insights and forecasts on the Aftermarket
Presented by MEMA Aftermarket Suppliers and MacKay & Company, HDAD 2026 brought together the people shaping the future of the industry: suppliers, distributors, fleets, OEMs, analysts and thought leaders.
If you would like a recap or want to explore what the conference is all about, on the MacKay & Company website, you will find several industry news articles detailing the day’s events.
Looking towards 2027, please mark your calendars for Monday, January 18, 2027 for HDAD 2027.
Reach out to Molly MacKay Zacker or John Blodgett if you have any questions or would like more information.
DataMac 2025 Lube Report
MacKay & Company has released its 2025 DataMac® Truck Medium & Heavy-Duty Lube Report, offering detailed analysis and forecasts for lubricant usage across Classes 6–8 vehicles in the U.S. commercial truck market. The report provides comprehensive data on lubricant consumption, pricing trends, brand preferences, and market channel performance.
The report finds that total lubricant consumption in the heavy truck segment declines slightly by 0.5% compared to 2024 due to fewer miles driven. Diving into the product detail, engine oil consumption increases 3.3% to reach 174.2 million gallons. This growth is supported by greater adoption of synthetic oils, particularly among newer equipment models. Meanwhile, coolant volumes hold steady at 20.4 million gallons, and gear oil usage declines slightly to 14.3 million gallons. Diesel Exhaust Fluid (DEF) experiences a modest 2.6% decrease, though pricing saw a corresponding uptick.
The 2025 DataMac® Truck Medium & Heavy-Duty Lube Report is now available to subscribers through MacKay & Company’s online portal at mackayco.com. Current subscribers can expand their market coverage to include agricultural, construction, and light-duty segments at discounted rates.
For more information and report pricing, please contact John Blodgett or Brian VanCamp. You can also give us a call at (630) 916-6110.
DataMac 2025 Tire Operator
MacKay & Company’s 2025 DataMac® Tire Operator Report was just released. As highlighted in the report, overall tire replacement demand for Class 6–8 power units, trailers and container chassis is forecast to grow 5.5% over last year, reaching 21.1 million new tire replacements and 16.9 million retread replacements. The total value of the replacement tire market is projected to increase nearly 12.4%, reaching $20.4 billion at current retail prices. This upward shift is largely driven by rising production costs, tariffs on imports and steel, and price increases.
Backed by decades of market intelligence, MacKay & Company continues to equip the commercial vehicle aftermarket with data-driven insights that help organizations navigate evolving market conditions and plan for sustained success.
To view the contents of the report, please click follow this link: 2025 Tire Operator TOC.
For more information or to purchase the 2025 DataMac Tire Operator Report, please contact John Blodgett or give us a call at (630) 916-6110.
DataMac 2025 U.S. Agricultural Equipment Operator Report
MacKay & Company is busy harvesting information and data to release our 2025 Ag Report in February of 2026! Our report will feature up to date crop populations, aftermarket demand by farm size, distribution channel and more.
The Ag Report will also include unit and dollar demand, distribution channel and point of service for a variety of farming equipment components. Our service includes an online application where you can examine, in detail, all the data and tailor the output to your specific market needs.
For more information regarding our 2025 U.S Ag Report, please contact John Blodgett or give us a call at (630) 916-6110.