2026 Aftermarket Parts Branding Study
Over the past several years, MacKay & Company has analyzed brand dynamics across the commercial vehicle aftermarket, examining perspectives from both fleet operators and the parts and service channel—including dealers, distributors, and independent repair facilities.
Today’s fleet owners face a growing range of brand choices when replacing parts. MacKay & Company research shows rising awareness and adoption of “value line,” or second-tier, brands, with usage steadily increasing. At the same time, parts sellers report that non-OEM brands account for roughly one-third of total parts sales, though share varies by component category.
To better understand these trends, MacKay & Company launched its first multi-client Aftermarket Parts Brand Study in 2021. The benchmark study captured insights from more than 600 end users and 170 dealers and distributors, evaluating nearly 40 aftermarket brands and more than 50 Tier 1 brands.
As replacement-part options expand beyond traditional OEM dealer networks to include independent distributors, component manufacturers, and a broad range of aftermarket channels, brand positioning and market perception are becoming increasingly important.
MacKay & Company is now in the initial stages of the 2026 Aftermarket Parts Brand Study and invites companies to reach out to receive the study prospectus outlining the scope and deliverables (mackay@mackayco.com). Early participation is encouraged to ensure brand inclusion in the survey.
NEW - DataMac Lube Canada
We are excited to announce our first comprehensive analysis of the Canadian lubricant market — DataMac Lube Canada.
Building upon 10+ years of success with DataMac® Lube in the U.S., we are planning to release the initial market profile for the Medium & Heavy Duty Truck segment in Canada in Q3 of 2026. Fleet survey responses will be used to identify key metrics such as annual demand, market share by channel and point of service, brand selection, and more. Primary lubricant and fluid categories will include engine oil, gear oil, transmission fluid, coolant, and DEF.
Subscribers will receive full system access, a detailed supplemental market report, a presentation of findings, and the opportunity to request specific topics to be included in future surveys.
For more information and report pricing, please contact John Blodgett or Brian VanCamp. You can also give us a call at (630) 916-6110.
DataMac Truck Mexico
In 2023, MacKay & Company completed its ninth comprehensive aftermarket study of the medium and heavy duty truck, trailer and transit bus/motor coach parts and service business in Mexico since initiated in 1992. As in past years, survey data was gathered by way of face-to-face interviews with vehicle maintenance personnel in truck and bus/coach fleets operating in Mexico and was conducted by MacKay’s research partner. This research methodology has been utilized to gather data for the previous seven DataMac® Mexico reports.
MacKay & Company is anticipating releasing the DataMac Truck & Bus Mexico: 10th Edition in the fourth quarter of 2026. Our report will cover retail Medium and Heavy Duty retail sales, vehicle universe information, replacement demand, aftermarket by product category and more! Product categories include Power Generation, Power Transmission, Undercarriage, Electrical, Cab & Chassis and Other.
Subscribers will receive the electronic report, a final presentation of the findings, and access to our DMAC online application.
If you wish to receive a detailed prospectus on DataMac Truck & Bus Mexico: 10th Edition, please contact John Blodgett, directly.
Pete Joy
MacKay & Company Welcomes
Robert Peter (“Pete”) Joy
to its Resource Board
We are pleased to announce the addition of Pete Joy as the newest member of our Resource Board. With extensive industry knowledge, Pete not only brings years of experience but a wealth of varied expertise in a number of areas. His experience includes driving global P&L organizations, executing turnarounds, leading acquisitions and divestitures, expanding international operations, and building high-performance commercial teams across OEM and aftermarket markets.
Pete has held many senior leadership roles with Haldex Commercial Vehicle Systems, Midland-Grau North America, Webb Wheel and most recently, Phillips Industries.
Welcome Pete!
2025 DataMac Ag and DataMac Ag Lube Released!
MacKay & Company’s 2025 U.S. DataMac Agricultural Equipment Operator Report and DataMac Ag Lube have recently been released.
Here is a quick top level summary:
The total 2025 aftermarket parts demand on agricultural equipment is $8.9 Billion, up 2.7% from 2024. An annual price increase of 4.0% is utilized within our model and without which, the aftermarket demand in 2025 is negative, down approximately 1.3% overall. We forecast the 2026 aftermarket parts demand to increase 2.4% to a value of $9.2 Billion with an annual price increase forecast of 2.5%.
For the third year in a row, total demand for lubricants in agricultural equipment sees a minor increase of 0.4% at 79.9 million gallons due to growth in the consumption of diesel exhaust fluid (DEF). Without DEF, total demand declines by 5% for a market size of 44.8 million gallons.
AND there are numerous data points underlying the top level numbers - In DataMac Ag, you can examine demand by types of equipment, by farm size, by 600+ components in the agriculture equipment market. In DataMac Lube Ag, you can examine the market by lubricant/fluid type, farm size, vehicle type and more.
Want to learn more? Questions and more information can be directed to: John Blodgett or Brian VanCamp.
A NEW DataMac Lube site is underway! We are excited to announce that we are putting the finishing touches on our new and improved DataMac Lube online application.
Questions, comments or subscription information can be directed to: John Blodgett or Brian VanCamp. You can also give us a call at (630) 916-6110.