MacKay & Company’s Off-Highway Newsletter
DataMac® Ag
Our 2021 DataMac® Ag report has just been released; subscribers can explore the aftermarket demand for the 550 components totaling more than $7 Billion dollars. Included are detailed agriculture economic summaries, parts demand by principal crops, component brand shares, other maintenance practices, purchase rationales and more. This data is also available through our online application, where you can analyze replacement demand by equipment type, farm size, where the service is being completed, where the parts are purchased and what type of part is utilized in the service activity (new, remanufactured, etc.). The number of accessible data points is vast and our online application provides you with ability to meet all of your data needs.
DataMac® Ag explores current and projected replacement demand for everything from engines to filters to starters, hydraulics, plow parts to sieves. DataMac® Ag is based on data derived from hundreds of surveys completed by farmers and agri-related businesses.
DataMac® Ag Lube
Paralleling our focus on the aftermarket parts demand for Ag equipment, our DataMac® Ag Lube report and application profiles lubricant replacements in tractors, combines and other powered equipment.
In 2021, all fluid utilized in agriculture equipment on annual basis totals nearly 82 million gallons. Our analysis profiles engine oil, coolant, gear oil, oil additive, DEF and hydraulic/transmission fluid.
DataMac® Ag Lube details this market opportunity, including brand used, brand preferred, purchase quantities, pricing, replacement hours, brand switching as as well as usage by fluid type - synthetics vs. single grade, multi-grade and blends.
If you would like to learn more about this product, please let us know.
Agriculture Distribution Study
Our Agriculture Distribution Study is a natural extension of our DataMac® Ag product. While DataMac® Ag examines parts demand by the operator, our Distribution Study gleans data from the Agriculture distribution channels on their parts sales, labor sales, shop labor rates, parts pricing, inventory and e-commerce sales.
Our Distribution Study highlights input from equipment dealers, specialists/rebuilders, independent service providers, engine distributors, co-ops, farm fleet stores and auto parts stores and will be released Spring 2022 (right around the corner!).
Our future plans include completing a similar study focused on Construction Parts Distribution.
DataMac® CE
Profiling the aftermarket replacement parts used on construction equipment, DataMac® CE explores 570 components on 5 types of equipment. Similar to all of our DataMac® products, data for DataMac® CE is based upon those who know best about parts replaced on their vehicles; hundreds of owners and maintainers provide parts replacement data including service and parts purchasing for the equipment they operate. Construction equipment varies by size given the job and application. DataMac® CE segments replacement practices by horsepower or loading capacity, allowing our clients to see the differences in demand.
Similar to our farm equipment offering, our DataMac® Lube CE report and online application detail lubricant replacement in construction equipment —engine oil, coolant, hydraulic fluid and transmission fluid, gear oil and oil additives.
Proprietary Research
A large portion of MacKay & Company’s work is proprietary research and consulting projects for individual clients. Whether it is voice of the customer, brand awareness, strategy issues, competitive comparisons, new product introduction feedback or other areas - we can help. We complete all the activities you would expect from a research firm including in person interviews, telephone interviews, online surveys, mail surveys, in-person and online focus groups. We have a large database of owners and maintainers of off-highway equipment as well as distribution points for construction equipment parts and service.
MacKay & Company is a nuts and bolts research firm. We are not going to help you mold your company culture, BUT we will provide you with information and data so that you can make strategic decisions and grow your business.