Proprietary Strategic Research

MacKay & Company conducts proprietary research studies for vehicle and component manufacturers, private equity firms, firms within the distribution and service channels as well as industry associations. 

Local Market Analysis

Assisting to determine new locations to expand business

Acquisition Analysis

Evaluating Companies to add to current product portfolio

Brand Awareness

Probing customers on brand usage, brand association and recognition

Aftermarket
Opportunity

Quantifying the opportunity of a new market to determine potential

New Product Line
Evaluation

Researching 2nd line of product offering, exploring the impact of differing price points, measuring the risks and opportunities

Customer Service
Satisfaction

Providing third party collection of satisfaction levels, determining improvement possibilities and suggestions on future direction

Sell-side Analysis

• Conduct market study to assess competitive position and growth factors
• Analyze growth theses
• Determine trends impacting future sales and market conditions
• Analyze channel shifts
• Determine current replacement market 
• Project future demand
• Examine purchase/customer criteria
• Define the competitive landscape and assess where company compares to others

Acquisition Analysis

• Confirm market size and composition
• Conduct product line analysis
• Analyze competitive products
• Determine customer demand/product perception
• Gather fleet feedback on product and purchase rationale
• Investigate potential new product opportunities

Total Market Overview

• Economic conditions
• Aftermarket demand
• Operating populations by vocation and fleet size
• Retail sales
• Vehicle utilization
• Parts market share by distribution channels
• Service labor market
• Distribution analysis – dealers, independents