Technology Monitor
MACKAY & COMPANY’S EXTENSIVE ANALYSIS OF TODAY’S MEDIUM AND HEAVY DUTY TRUCK AND TRAILER SERVICE MARKET
The pace of new technology incorporated into the designs of trucks and trailers has accelerated at a dramatic rate over the past several years. What technologies and innovations will become standard? How will the market respond and what are fleets looking to include in future truck and trailer purchases and most importantly when?
According to our latest fleet survey, alternative powered vehicles represent a small portion of the current Class 6-8 truck and school bus population. But change is coming, and it will become increasingly more important to better understand fleets’ future plans including when and if they purchase.
This new report will define fleets actual steps and activities taken (or not taken) in their evaluation and consideration of new technologies. In addition, this study will probe to understand fleets awareness of technologies and providers of new products (and related products).
The initial study will address alternative power for medium and heavy duty trucks and school buses, and will provide a base for future updates. The second survey and report will focus on fleets’ awareness, evaluation, purchase timeline plans and actual purchases of other recent and potential technologies like ADAS related products included total autonomous vehicles, 2x6, regenerative braking, etc.
This study will be based on a large scale survey of fleets of different vocations, vehicle classes, fleet sizes and regions of the country. The adaptation and purchase of new technologies will not occur evenly across vehicle universe, so it will be important to identify where the differences are and what segments will lead in adoption or what technologies.
If your company needs a better understanding of where fleets are in their potential purchase of these technologies, other than hearing a couple opinions at a conference or in a industry article, please consider our Technology Monitor Report.