Heavy Duty Aftermarket Dialogue Hailed a Success

The Heavy Duty Manufacturers Association (HDMA), the commercial vehicle division of the Motor & Equipment Manufacturers Association (MEMA), has announced a successful 7th Annual Heavy Duty Aftermarket Dialogue (HDAD) Conference. A record attendance of more than 400 participants came together to engage in speaker and panelist discussions specifically directed toward the heavy-duty aftermarket supplier industry. “The growth in the HDAD event is evidence of the value that it provides to our markets’ leadership,” says HDMA Chairman Tim Musgrave.


The conference featured 27 speakers, including fleet executives, economic advisors, technology officers, sales and marketing leaders and maintenance directors. The dynamic mix of professionals and experts covered all facets of the heavy-duty aftermarket industry, as well as the state of the national and global economies. “We want to thank all of the panelists and speakers for their contributions, bringing together so many different perspectives for us,” says Musgrave.

HDAD was held Jan. 28, 2019, at The Mirage in Las Vegas. The conference was co-presented by HDMA and MacKay & Company and immediately preceded Heavy Duty Aftermarket Week (HDAW) 2019. HDAD was sponsored by American Diesel Training Centers, Fleet Maintenance, NEXIQ Technologies, and Pricedex Software.

The Real World View — A Global Perspective

HDAD opened with a panel discussion entitled The Real World View — A Global Perspective and included Ken Davis, founder of Greentree Advisors; Dean Engelage, president of Great Dane; Roger Nielsen, president and CEO of Daimler Trucks North America; and session leader Chris Patterson. These OE manufacturers provided insight on the relationship between OEs and the aftermarket regarding the investment of automation, electrification and traditional powertrains.